In 2020, the Machine Learning team at Hootsuite partnered with the Amplify team to create the Post Recommendation feature: a system that recommends social media posts to share based on what content a user has shared in the past. The goal was to increase the amount of content shared through…


The Machine Learning team at Hootsuite released the Suggested Reply to a small number of our customers (~200) on April 8th, 2020. The following details our design process for the system, as well as the final system architecture and preliminary usage metrics.

The Suggested Reply feature is used in Inbox…


Hootsuite’s Premier Machine Learning Feature

In 2018 Hootsuite took steps to increase our machine learning capabilities for our product by forming a team to deliver the Suggested Tag Service. In addition to this feature, our team, along with teams from New York and Bucharest, was tasked with creating a GDPR compliant data lake for machine…

Tyler Lanigan

Senior Developer working on machine learning at Hootsuite.

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